Digital marketing utilizes electronic devices to present promotional messaging, typically used in marketing campaigns that occur on a computer, phones, and tablets. This modern form of marketing can connect a company with its current customers online, along with pulling in new interested individuals through search engines like Google and content posted on social media and websites.
If you have been ignoring the high return on investment that digital marketing is capable of providing, then you have been missing out on business leads and streams of revenue.
Put a stop to those lost opportunities and lean into these five digital marketing components to amplify your advertising strategy, which includes digital out-of-home media, content marketing, search engine optimization, pay-per-click advertising, and web design.
1.) Digital Out of Home Media
Digital out-of-home media is also abbreviated as DOOH and is basically a digital version of traditional out-of-home media such as billboards. Attract attention to your products or organization in public spaces with the ability to create personalized and interactive content with digital displays.
DOOH advertising can offer you geofencing to zoom in on particular parts of the population that you wish to reach. Digital displays can be altered in real-time with relevant details to compose targeted ads for placement in high-traffic commercial and residential areas.
Build out a robust market strategy with digital out of home media in the form of digital billboards, digital advertising trucks, and digital spectaculars.
2.) Content Marketing
If your company doesn’t appear in the first few pages of a typical Google search, then it can seem completely invisible online. Boosting up those vital search rankings makes it more possible for potential consumers to locate your business online, and this is where content marketing comes in handy.
Quality content is a core part of content marketing that lets you target keywords that relate to your business and web address searchers’ inquiries to achieve higher rankings. Make sure that the articles and videos that you have created for your content marketing are able to answer common questions your potential customers may have.
Content for your company can have calls to action (CTAs) that push readers to take a step towards interacting with your company.
3.) Search Engine Optimization
Successful digital marketing has search engine optimization (SEO) at its core. Why is it extremely important to boost your rankings in online search results? The reason is simple; 75 percent of online keyword searchers don’t look past the first page of search results. Therefore, if your company doesn’t pop up on the first attempt, it may be hard for you to get discovered.
When your website ranks at the top of search engine results pages (SERPs), you can count on more qualified leads and contacts from those searching for services and items connected to your business.
What are some of the successful SEO strategies for your business to take part in?
Cleanse your site’s code and improve page speed
Craft quality content that can provide answers to questions
Digital marketing campaign management to keep top rankings
Earn backlinks from sites with a proper reputation
Fix the user experience of your website by streamlining its design and navigation
4.) Pay-per-click Advertising
When it comes to Pay-per-click (PPC) advertising, you can quickly add an energy boost to your digital strategy for maintaining search results with organic rankings. Drive qualified leads to your website after the ads have gone live.
The added bonus is that you only get charged when those ads actually get clicked on instead of paying for promotion towards people that aren’t interested in your products in the first place.
PPC ads have advanced targeting options to make it easier to reach a more precise niche audience that falls into your chosen core location, demographics, location, and the device that they tend to scour the internet with.
5.) Web Design
Finally, all of these various digital marketing components are working hard to push leads and potential revenue back to your website. The last thing you want to have to happen is for interested customers to land on your website, and it looks like its layout was cut and pasted together by a bedroom blogger.
Leave a positive impression on potential customers with a professional website design that consumers to help convince customers that they can trust you. If the navigation time on your site is so slow that it looks like it has frozen to a standstill, why would you expect visitors to stick around?
Keep people interested and engaged with a custom design that reflects your brand identity and is completely convenient for people to quickly locate critical information that they are curious about.
Along with an attractive visual aesthetic, fast loading speed, and simple navigation, you should also streamline your website’s information so that there isn’t any obstacle for b\people to find your contact information.