Whether you are new to this emailing world or have been around for some time, it is crucial to know the current etiquette. Though emailing the potential client and prospective business partner seems like an easy task, there are a million things that can go wrong.
Do you know? Every 9 out of 10 marketers use email for communication. Statista has forecasted to have over 4.3 billion global email users by 2022 end. With such a massive population using email as their means of communication, you can only fathom the importance of email in everyday life.
Here are some common mistakes everyone faces while emailing and how to bypass them,
The wrong address
Of all the email contacts, 5 – 30% are invalid or wrong. That means for every 100 emails – you have a chance of facing 5 – 30 incorrect email addresses. It can get drastic when sharing sensitive information with someone.
Verifying and validating email contacts has become more significant than ever to avoid unpleasant consequences. Use email search tools like GetEmail.io to enhance your email game. This email extractor can find an email address on platforms like LinkedIn and Gmail! Validate existing email addresses and new ones that are helpful for your business.
The email body
The overall look of the email should be presentable and pleasant. Nobody likes to read an email with long paragraphs. So, unless you have a lot of information to share, limit each section to only 2-3 sentences. Always double check your grammar and punctuation before hitting the send button.
Be conscious of adding the attachment to the email. And if you are initiating a conversation on an email, then add your signature only to the first one. The email thread doesn’t need your full-fledged signature each time. Not every email needs a reply from all of its recipients.
The subject line
What is crucial to you doesn’t have to be the same to others. Flagging the email as urgent creates a sense of pressure. It is okay to write ”urgent” in the subject line only when the entire team/boss is affected by a situation or needs their immediate attention.
Your subject line is nothing but a brief of what the email comprises. It helps the reader anticipate what the email is about and how to treat it. However, when sending it for marketing purposes, ensure to capture the reader’s attention. They usually get hundreds of emails. So, to stand out from the crowd, you need to come up with creative ideas.
Final thoughts
The above mentioned are some of the basic yet essential etiquettes for email communication. Here are some other simple tips you should follow,
- Provide alternate contact if you’re going on a vacation.
- When you know you don’t require any reply from the person, mention No Need to Reply at the end to save each other’s time.
- The To line is for the person/people from whom you expect a reply, and CC is for those who need to be in the loop.
Now that you have understood the basics – go ahead, and write that email! Happy emailing!
