Digital trends are emerging every year, paving the way for marketing’s future. And we were not let down even during the pandemic outbreak. Of fact, the digital marketing trends in 2022 are expected to be some of the most revolutionary ever.
Nothing is permanent in the marketing industry; trends change all the time. During the pandemic, Instagram Reels grew in popularity among Gen-Z, and businesses flocked to the site to promote their wares. Aside from Instagram reels, there is a slew of other digital marketing trends to keep an eye on. So, let’s look at the top six digital marketing trends right now and be up-to-date in the digital marketing industry
Top 6 Digital Marketing Trends You Need To Know About.
1.AI in Marketing
Artificial intelligence (AI) has fine-tuned the majority of the content we consume on social networking platforms to keep us fascinated for longer! This technology is so amazing that it’s anticipated to be a $190 billion industry by 2025, and digital marketers have a great chance to profit from it.
Artificial intelligence (AI) has fine-tuned the majority of the content we consume on social networking platforms to keep us fascinated for longer! This technology is so amazing that it’s anticipated to be a $190 billion industry by 2025, and digital marketers have a great chance to profit from it.
Artificial intelligence is a sophisticated system that learns by analyzing massive volumes of data on a particular subject or topic and determining the most successful patterns. The AI’s learning capabilities enable programmers to make significant changes in outcomes by allowing the AI to use the most effective tactics it has identified. With so many large firms using these tools, every team should have a strategy in place to include AI into their toolkit.
2.Chatbots
Chatbots, an AI-based technology is used for written communication with customers. It uses instant messaging to engage with consumers who visit the website and is currently one of the top digital marketing trends
Businesses can use chatbots to interact with customers. Since websites are visited by a large number of people, having a chatbot that answers all the people’s doubts at the same time will be great. With chatbots, 24*7 customer support will be available, and all your inquiries will be answered without having to worry about the time
To communicate with businesses or brands, 63% of respondents prefer messaging on chatbots. Chatbots help in providing excellent customer service, also ensures that companies pay more attention to other core projects, instead of wasting their time on such repeated activities.
3.Influencer Marketing
Influencer marketing is a form of advertising in which businesses hire celebrities or public personalities to promote their products to a target audience. Influencers are well-known people or Instagrammers, as well as Youtubers with significant social media followings who may assist brands sell their products and creating leads through their fan base.
Influencers have the capacity to extend brand exposure and enhance brand awareness due to their large reach. When an influencer recommends or promotes your brand, their followers are likely to pay attention. Furthermore, suggestions from a well-known influencer are sometimes regarded as more genuine.
Thus, for any brand out there collaborating with an influencer will not only allow you to gain the trust of their audience but also increase your brand exposure and revenue. This is the ideal tool for building a committed army of brand champions over time.
Bonus Read: Social media Channels to consider For Your Influencers
5.Personalization
If you want to stay ahead of the competition and stand out in the market, you should focus on personalizing your content, emails, and chatbots, among other things. Personalization is going to be more popular in the next few years.
Consumers are more likely to do business with brands that provide personalized experiences, according to Instapage’s research. Netflix is the best example of personalization because each user receives tailored movie recommendations depending on their interests. Every business should strive to make its customers feel special. Customers like brands that pay attention to their demands and requirements, so personalizing your emails is a good place to start.
When sending emails, you can address your customers by their first and last names, or you can give them a discount on their birthdays. Be sure to make careful use of the information provided by the consumer. Learn more about personalized email by opting for an online email marketing course.
6.Video Marketing
The video marketing trend will remain one of the most prominent ones in recent times, and it is likely to last for many years. The display of long-form texts on mobile devices has proven to be problematic for marketers in recent years thanks to the users’ frustration with reading them. However, a video may be able to transmit the same information much more effectively.
A video on your website, according to Seotribunal, is 50 times more likely to create organic search results than plain text. What is the reason for this? Google emphasizes video sites in its search results because users perceive video content to be more interesting. However, making video after video isn’t enough. You must make certain that you are up to date with the latest trends in video marketing such as short video content, live streams, online events, etc.
7.Quora Marketing
Quora has traditionally been considered a question-and-answer site with limited advertising and monetization opportunities. Experts such as Neil Patel, on the other hand, write lengthy comments to gain traction with their audiences. Quora has just become a Google favorite, and digital marketers will need to create a comprehensive strategy around it by 2022.
Quora marketing is appealing since it is done by individuals. Individuals have a higher level of trust than companies since the engagement is more intimate and the audience feels as if they are chatting with a friend. This personal connection is what makes Quora such a fantastic trend to follow in 2022 because audiences are tired of listening to corporate mass marketing.
Conclusion
Some of these marketing trends are among the most recent and should be known by every digital marketer. New patterns will arise as the world changes, changing the way individuals absorb information.
An MBA in Digital Marketing will not only help you keep up with the current trends, but it will also help you plan your marketing strategy. Following these trends allows digital marketers to stay relevant in the industry and provide the best value to their customers.
Author’s Bio
Karan Shah
Founder and CEO at IIDE
Karan Shah is an Edu-preneur, Tedx speaker, Harvard alumnus specializing in eCommerce, and the founder of IIDE – The Digital School.
He is a reputed author on the topics of education, digital marketing, and Ed-techs. Over the years he has penned a plethora of articles in leading news outlets such as Entrepreneur, BusinessWorld, Education Times, and Youth Magazine to name a few.
