In today’s world, online traffic is everything. If you’re not getting enough traffic to your website, then you’re missing out on potential customers and sales. And while there are a number of ways to increase your website traffic (including search engine optimization, or SEO), enterprise SEO can be the difference between success and failure when it comes to online marketing. So what is enterprise SEO, and how can you make sure that you’re using it to its fullest potential? Keep reading for the answers…
What is enterprise SEO?
Enterprise SEO is a branch of SEO that deals specifically with large businesses and organizations. Because these businesses typically have more complex websites, they require a more customized and comprehensive approach to SEO in order to ensure that their website is visible in search engine results pages (SERPs).
There are a number of factors that come into play when it comes to enterprise SEO services, including website architecture, keyword research, link building, and content optimization. And while the process can be complex, the goal is always the same: to improve your website’s visibility and organic traffic.
Why is enterprise SEO important?
There are a number of reasons why enterprise SEO is so important for large businesses. For one thing, SEO can help you reach new customers who are actively searching for products or services like yours. Additionally, SEO can also help to improve your brand awareness and visibility, which can ultimately lead to more sales and conversions.
Another benefit of enterprise SEO is that it can help you save on advertising costs. While paid advertising (such as Google AdWords) can be effective, it can also be expensive. SEO, on the other hand, is a more cost-effective way to generate organic traffic and leads.
Finally, enterprise SEO can also help you improve your website’s overall performance. By optimizing your website for search engines, you can make sure that your website loads quickly and effectively, which will improve the user experience for visitors and lead to higher conversion rates. It would be beneficial to work with an SEO company that specializes in enterprise SEO to get you started.
How to make sure that you’re getting traffic from enterprise SEO
- Do your keyword research
One of the most important aspects of enterprise SEO is keyword research. In order to rank well in SERPs, you need to target the right keywords—those that are relevant to your business and have a high monthly search volume.
There are a number of tools that you can use to help with your keyword research, including Google’s Keyword Planner and Moz’s Keyword Explorer. You can also use Google Trends to see which keywords are trending upwards, and use competitor analysis to see what keywords your competitors are targeting.
- Optimize your website architecture
Your website’s architecture plays a big role in determining its ranking in SERPs. If your website is poorly structured, it will be difficult for search engines to index and rank your pages. As such, it’s important to make sure that your website is well-organized and easy to navigate.
One way to do this is to create a sitemap of your website, which will help search engines to index your pages more effectively. You can also use proper tagging and labeling for your pages (including title tags, meta descriptions, and header tags), which will help search engines to understand what your pages are about.
- Build high-quality backlinks
Another important ranking factor for enterprise SEO is backlinks. Backlinks are links from other websites to yours, and they play a big role in determining your website’s ranking in SERPs. In general, the more high-quality backlinks you have, the higher your website will rank.
There are a number of ways to build backlinks, including guest blogging, infographics, and directory submissions. You can also reach out to other websites in your industry and offer to exchange links. Just be sure to avoid any black hat SEO techniques, such as link buying or link farms, as these can actually hurt your ranking.
- Optimize your website’s content
In order for your website to rank well in SERPs, you need to make sure that your content is optimized for search engines. This means using the right keywords throughout your content, as well as making sure that your content is well-written and informative.
Additionally, you should also focus on creating targeted content for each stage of the buyer’s journey. This means creating awareness-stage content (such as blog posts and infographics) for those who are just beginning their research, and creating consideration-stage content (such as ebooks and webinars) for those who are ready to buy.
- Use social media to your advantage
Social media can be a great way to promote your website and content, and it can also help to improve your ranking in SERPs. This is because search engines take social signals into account when determining rankings.
As such, you should make sure that you’re active on the major social networks (such as Facebook, Twitter, and LinkedIn), and that you’re sharing high-quality content on a regular basis. You should also make sure to include links back to your website in your social media profiles and posts. A social media marketing agency knows this very well so you might want to consult one.
- Monitor your progress
Finally, it’s important to keep track of your enterprise SEO progress so that you can make adjustments as needed. There are a number of tools that you can use to do this, including Google Analytics and Moz’s Rank Tracker.
By monitoring your progress, you can see which SEO strategies are working and which ones aren’t. This will allow you to make the necessary changes to improve your ranking and get more traffic from enterprise SEO.
Enterprise SEO is a complex process, but by following these tips, you can ensure that your website is getting the traffic it deserves. Just remember to always keep track of your progress and make adjustments as needed. With a little bit of effort, you can see a big improvement in your website’s ranking—and its bottom line. If you need more help, working with a professional digital marketing agency will prove beneficial in the long run.