Cloud kitchens became famous during the worldwide pandemic as a way for cafés to arrive at their networks when individuals were not going out so a lot.
One of those was Foodology, a Colombia-based cloud kitchen and virtual eatery organization, helped to establish by Daniela Izquierdo and Juan Guillermo Azuero in 2019.
Not at all like other kitchen bunches that get existing eateries, Foodology spends significant time in making brands without any preparation, then, at that point, working and scaling them rapidly to productivity. They do this by gathering information on geology and what shoppers like and afterward making unique dishes with conveyance.
“Around here, we have an extremely divided market,” Izquierdo told TechCrunch. “At the point when you take a gander at the eatery business, 85% of cafés are free units. In the U.S. that number is 40%. Here, we have a ton of more modest players, particularly in classifications like customary food.”
At the point when I talked with the fellow benefactors in 2021, they had recently brought $15 million up in Series A financing and were working around 20 areas in Colombia and Mexico. They saw a normal of 100,000 orders each month in Colombia and had around 360 workers.
Today, the organization is likewise in Peru and Brazil, having sent off in those business sectors in Spring. Furthermore, it’s back with $50 million in financing, which remembers $20 million for value and $30 million in the red.
Existing financial backers Andreessen Horowitz, Wollef and Kayyak, alongside new financial backers, similar to Figment and Reggaeton symbol Juan Luis Londoño, also called “Maluma,” were among the new financial backers in the value segment. In the mean time, the obligation was given by TriplePoint Capital.
Over the most recent a year, Foodology extended to 83 areas and is ready to associate with 100 before the year’s over, Azuero told TechCrunch. In the mean time, month to month arranges have multiplied, as did its center brands, developing from four to eight, and incorporate burritos, pizza and Chinese, Izquierdo said in a meeting.
The worldwide virtual kitchen market was esteemed at simply more than $43 billion of every 2019 and is ready to develop to $71.4 billion by 2030, as indicated by Statista figures. Cloud kitchens ideas, additionally alluded to as apparition kitchens, are acquiring tractions from one side of the planet to the other, as well as financial backer consideration.
Simply this year, for instance, CloudEats raised a $7 million Series An expansion to fill in Southeast Asia, while The Food Lab took in $4.5 million in pre-seed subsidizing to give cloud kitchen administrations in Egypt. Over in Manilla, MadEats got $1.7 million in financing and Saltalk in the U.S. raised $8 million.
Up next, Foodology will proceed with its extension in Brazil, which Izquierdo said was 10x the size of the market in Colombia.
“We will zero in on getting to a higher thickness of kitchens, particularly in Brazil, where we just barely got there,” she added. “We have a long, long approach in extending there and capitalizing on our business sectors in general.”
