As a blogger or business, you’re always looking for ways to improve your writing. But how do you know if your blog posts are actually performing well? And what should you be measuring? These are fantastic questions – this guide will list important metrics to analyze when it comes to your blog posts. By tracking these metrics, you’ll be able to see which posts are resonating with your audience and which ones need more work.
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How did people find your blog post? This is an important metric to track, as it can help you see which marketing channels are driving the most traffic to your site. If you see that a particular channel is driving a lot of traffic, you can invest more time and resources into that channel.
Time on Page
As the name suggests, this metric tells you how long people are spending on your blog post. The longer someone spends on a page, the more engaged they tend to be with the content. A high time on page metric indicates that people are finding your content interesting and valuable. If your blog is only 200 words, you can’t expect them to stay long.
Although this is a brilliant metric, be careful with it. Just because someone spends a lot of time on a page, doesn’t mean they’re engaged. They could be reading slowly, or they could have gotten distracted and forgotten they were even on your site. Likewise, a short time on page could just mean that your content was exactly what they were looking for and they found the answer quickly. As with all metrics, combine time of page with others and you’ll soon learn something.
Comments Per Post
If you want to assess the quality of your blog as a whole, check out the average comments per post. If you’re getting a lot of comments, it means people are engaging with your content and they’re finding it valuable. If you’re not getting a lot of comments, it could mean that your content isn’t very engaging or that people don’t find it valuable enough to contribute.
Inbound Links Per Post
Furthermore, each post should have a few inbound links. Inbound links are links from other websites that point to your website. They’re important for SEO because they help your website rank higher in search engine results. But they’re also important for blog performance because they help bring traffic to your website.
If no posts have inbound links, it could mean that your content isn’t being shared very much. This could be a sign that your content isn’t good enough or that you need to do more promotion.
Do you put CTAs in your blog posts? If so, you should track how many people click on them. This metric will give you an idea of how engaged your readers are with your content and whether or not they’re taking the actions you want them to. You should also track how many people are subscribing to your blog or taking other desired actions.
With a combination of traffic and engagement metrics, you should be able to get a pretty good idea of how your blog posts are performing. By analyzing these metrics, you can make changes to improve your blog’s overall performance.